Companies House is the official government organisation responsible for managing Company registrations in the UK.

Every country has an administration like this, but they all vary in the level of data access is available to the public.

In some nations, you will only have access to limited details upfront. Forcing you to buy the rest if you want more in depth details on a company.

The level of Companies House data that is available to the public is quite significant.
 
An effective outbound lead generation strategy using Companies House data can give you the edge over your competition in reaching your prospect.

At the basic level you can search by company name, director name, post code or industry.

When you click on a company you have access to the company’s details, directors and persons with significant control AND the companies reports.

By simply looking up a company’s most recent report you will see multiple nuggets of information that can help you understand your customers needs, their industry, the issues they are facing, their strategy, what their goals are for the future, their cashflow, number of employees and their wider corporate family tree.

Before speaking with your prospect, you can take advantage of this information. If you then couple it with information available through their website and LinkedIn, you can have a more meaningful conversation with your prospect and ask better questions. You may also be able to partially qualify your prospect just by this information alone.

Even more value is available through Companies House advanced search feature.
You can search by postcode, incorporation date, activity status and industry.

This information is almost real time accurate as well.
 
Not incorporating Companies House research into your prospecting strategy means you lose an edge over your competition.

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